SAN DIEGO, Calif., June 26, 2012 (GLOBE NEWSWIRE) ? via PRWEB ? According to Wikipedia, SEO ?is an acronym for search engine optimization, the process of improving the ranking of a web site in Internet search results.? Not only is it the process of ranking higher in search results but it also is the process to rank higher in the ?organic? search results. The organic results are the websites listed in the middle of the search results because of their relevance to the search terms. The websites that achieve a high organic ranking, such as those on page 1, will typically garner more impressions and traffic because these results are more trusted by users.
The primary search engines that people use today are Google, Bing and Yahoo. Developing an SEO strategy around the parameters of these search engine giants is the best way to improve your overall website ranking and get more traffic.
Bop Design, a San Diego web design agency with offices also in New Jersey, has developed helpful tips for small businesses developing a SEO strategy. Jeremy Durant, Bop Design Business Principal, states, ?SEO has become a critical component in a small business? marketing plan. Most prospects now turn to a web search to find the right product or service so a business needs to focus on showing up for the right search terms. Unfortunately there is still much confusion among the small business community on how to rank prominently in a search.? The marketing agency has developed some practical tips that small businesses can implement on their own.
Target Keywords
Before getting started on an SEO strategy the most important thing is to develop a set of target keyword phrases. Bop Design SEO Director, Jessie Topper says, ?Think of your target keywords as your roadmap to success. Your target keywords should not only reflect the products or services your business offers, but they should be keywords that are
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Source: http://www.thmg.com/ppc-tips/bop-design-discusses-seo-and-its-importance-to-small-business/
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